/ January 7, 2017/ Off Line Marketing

Technology plays an important role in the promotion of businesses in todays modern world. Both digital and print media providers have been investing in the latest innovations, in order to provide the best services to their clients.

However, these innovations may have the tendency to confuse and overwhelm new clients. To guide prospective clients, several factors must first be considered prior to hiring a printing company.

First, take note that a good commercial printer always invests in up-to-date printing equipment. This doesnt mean the acquisition of all the latest models of printers. However, its advisable to look for a provider who updates their equipment at least once every five years, and have these maintained regularly.

This is an important factor to consider not only because of the quality of printed materials, but also because older technologies often have slower production speeds. Slower production speeds tend to cost more money in the long run.

Another important factor that you have to consider is the stability of the printing company. This is usually associated with how long the company has been in the business of printing. A stable company has an established reputation, and is highly recommended by their current clients. Stability is likewise reflected in the professional way a company presents itself.

Company presence is another important factor. Printing companies with established branches in different locations are often preferred because of their accessibility. Having several locations also enables providers to produce printed material in a location which is nearest to their client.

This is more advantageous than having a single printing station, since different projects can be printed out in different locations. Thus, this results in a reduced production time, less costs and faster delivery.

The fourth factor is quality customer service. You will often deal with representatives of the printing company, so good customer service makes or breaks the deal.

Customer service representatives must always be ready to address your queries and concerns. They must be polite, accommodating, and knowledgeable about the projects and the general printing process. A good commercial printer must also teach their representatives to value customer privacy, especially when sensitive business data is involved.

Finally, you must consider the other services offered by commercial printing companies. Some commercial printers offer additional marketing services that are paired with their printing solutions. Taking advantage of these packages is more cost-effective than hiring two different marketing companies for the same purpose. As the saying goes, its better to kill two birds with one stone.

In hiring a printing company, you must take time to assess the printers strengths and weaknesses vis-à-vis your marketing goals. Hire only one when you are sure that the services offered best matches your companys needs. This can help you avoid traps that will only drill a hole in your pocket. After all, a good printing partner does not only help achieve your goals; it also offers the most cost-effective solutions.